SMS-Based AI-Powered White-Label Ready 24/7

Cut support costs.
Delight your clients.
Future-proof your TPA.

AskFrank answers HSA, FSA, and HRA questions via text — 24/7, no app required. Your members get instant answers. Your staff gets their time back.

AskFrank logo

Product walkthrough coming soon

Support Savings · Client Experience · Differentiation

Reduce Support Costs
Cut call volume by 25–45%

AskFrank handles the repetitive questions your staff answers every day — eligibility, deadlines, balances — instantly, around the clock. Free your team to focus on complex cases and client relationships.

Improve Client Experience
Instant answers, zero friction

Your employer and broker clients get instant, accurate answers for their members. 24/7 availability. No hold times. No app downloads. Just text.

Differentiate & Retain
Turn support into advantage

Offer a capability competitors can't match. White-label AskFrank under your brand. Turn support from a cost center into a competitive advantage that wins and retains clients.

Measurable impact from day one

25–45%
Projected call deflection
Industry average for AI-assisted support
Up to 90%
Lower cost per inquiry
vs. live agent handling
24/7
Always available
Nights, weekends, open enrollment surges

For a TPA handling 2,000 CDH inquiries/month, that's thousands in monthly support savings — while improving response time from minutes (or days) to seconds.

Projections based on industry benchmarks for AI-assisted customer support. Actual results vary by volume, complexity, and implementation.

How AskFrank works

1

Share the branded link

Employers and members save AskFrank as a contact. It's a standard phone number — no app, no login, no portal to remember.

2

Text a question

Members text their benefits questions — HSA eligibility, FSA deadlines, HRA balances, claims process, and more.

3

Frank responds

Powered by your TPA's own knowledge base, Frank provides instant answers, collects information, and routes to the right resource.

Instant Answers

Eligibility rules, account basics, deadlines — with links to relevant resources and assets.

Information Collection

Gathers details to create a broker lead or support ticket, routed to your team or software via integration.

Smart Routing

Directs to the right resource: links, documents, forms, or a human when needed.

Product walkthrough video coming soon

Everything you need to automate benefits support

  • AI Q&A for CDH products (HSA, FSA, HRA)
  • Customizable knowledge base per TPA
  • Analytics dashboard with usage insights
  • Lead capture with compliance guardrails
  • Integration options (WEX, ENAV, custom)
  • White-label ready — your brand, your experience
AskFrank
What's my HSA contribution limit?
For 2026, the HSA limit is $4,300 (individual) or $8,550 (family).
Can I use it for dental?
Yes! Dental is an eligible expense.
Your Brand
[Your TPA]
What's my HSA contribution limit?
For 2026, the HSA limit is $4,300 (individual) or $8,550 (family).
Can I use it for dental?
Yes! Dental is an eligible expense.
White-Label

AI-Powered CDH Q&A

Accurate, instant answers to HSA, FSA, and HRA questions. Trained on CDH-specific content, not generic AI.

Custom Knowledge Base

Tailored to your TPA's services, plans, and voice. Add or update content anytime.

Analytics Dashboard

Track inquiries by topic, self-service vs. routed, peak times, and unanswered questions.

Lead Capture

Collect member info to create broker leads or support tickets with built-in compliance guardrails.

Integrations

Connect to WEX, ENAV, CRMs, ticketing systems, and more via API or custom integration.

White-Label Branding

Your name, your number, your voice. Members interact with your brand — AskFrank powers it behind the scenes.

Try Frank Now

Experience AskFrank firsthand. Enter your info below and we'll text you a link to start a demo conversation. Ask about HSA eligibility, FSA deadlines, or HRA rollovers.

Text DEMO to try AskFrank
Enter your info below and we'll send you an invite to try the demo.

Get the Demo on Your Phone

See the results

"AskFrank has transformed how we support our CDH clients. Members get instant answers, and our team can focus on the work that really matters."
— MoneyWise Solutions

Your TPA's success story here.

Become an early adopter

Your TPA's success story here.

Become an early adopter

Common questions about AskFrank

What is AskFrank?
AskFrank is an AI-powered SMS assistant built for TPAs (Third Party Administrators). It answers HSA, FSA, and HRA questions from plan members via text message, 24/7. No app download required — members just text a phone number to get instant, accurate answers about their benefits.
How does AskFrank work?
Members save AskFrank as a contact and text their benefits questions. AskFrank responds instantly with three types of support: direct answers to common questions (with links to resources), information collection to create support tickets or broker leads, and smart routing to the right resources — documents, forms, or a human when needed. Everything is powered by your TPA's own customizable knowledge base.
What data does AskFrank need to get started?
AskFrank works from a customizable knowledge base tailored to your TPA's services. We need your CDH plan documentation, common Q&A content, and any specific links or resources you want members to access. Setup is straightforward and we handle the configuration — most TPAs are live within weeks.
How secure is AskFrank?
All data is encrypted in transit and at rest using 256-bit encryption on secure AWS infrastructure. AskFrank is designed with data security as a priority. For TPAs that require it, HIPAA-compliant configurations are available at additional cost.
How is AskFrank different from chatbots or IVR systems?
AskFrank uses SMS — the most accessible channel available. No app downloads, no portal logins, no phone trees. Members text a question and get an answer in seconds. Unlike generic chatbots, AskFrank is built specifically for CDH benefits with a knowledge base tailored to your TPA. And unlike IVR, there's no waiting on hold or navigating menus.
Can AskFrank be white-labeled for my TPA?
Yes. AskFrank supports full white-label branding — your TPA's name, your phone number, your voice. Members interact with your brand, not ours. The experience is seamless and consistent with your existing client communications.

Book a Demo

See how AskFrank can transform your TPA's support

Find out how much you could save on support costs, improve your client experience, and differentiate your TPA with AI-powered benefits Q&A.

We'll walk you through the platform, answer your questions, and set up a pilot if you're ready.

Try the Live Demo
256-bit Encryption
Secure AWS Infrastructure
HIPAA Configuration Available

All data is encrypted in transit and at rest. AskFrank runs on secure AWS infrastructure with role-based access controls. HIPAA-compliant configurations are available at additional cost. Privacy Policy · Terms of Service